Linnea Lund or the culture of slow fashion
What is slow fashion? When she created Linnea Lund 5 years ago, Charlotte Björklund was driven by the same ambition that drives her today: to rethink the way we consume...
Blog
Linnea Lund, an attachment to Italy and the excellence of its craftsmen
A scarf story... During her years at Trend Union, working with the trend queen Li Edelkoort, Charlotte met many weaver-spinners workshops, including a historical one located on the Adriatic coast,...
"Fjällen"
“Fjällen”, the soft and warm cashmere shell from Linnea Lund for a cocooning winter in the mountains Charlotte Björklund, the founder of Linnea Lund, looks back at the origins of...
The Sustainability of Made-on-Demand
With fashion no longer being driven by 4 seasons and having evolved into a trend driven phenomenon, consumers have learned to constantly want something new and fast. Fast fashion prioritizes...
The Truth About Cashmere
Cashmere is prized, coveted, and subject to a form of counterfeiting. Between acrylic blends sold as "soft touch" and the belief that all cashmere is created equal, it's easy to...
Linnea Lund travels to Ett Hem
Let's start with the good news! It's with a great pleasure and a lot enthusiasm that I am very happy to share that Linnea Lund will be available as of...
Linnea Lund... Chapter 1
Welcome to Linnea Lund’s first collection It is with a lot of happiness and anxiety that I am sharing with you this first collection. ( I do hope there will...