My Linnea Lund : Léo

Introducing Léo

Each week, discover members of the Linnea Lund community who share their perspectives on personal style and how they mix and match our iconic pieces — Julien, Clara, Berit... It’s personal, it’s effortless, it’s through the eyes of the LL community, with love and care.

Léo is someone Charlotte has known for a very long time, even before the wonderful Linnea Lund adventure began. He’s one of her closest friends, like a little brother she cherishes and looks after. Today, she feels immense pride seeing him wear Linnea Lund.

He wears a Hugo designed especially for him. Like an older sister would, Charlotte wanted him to be wrapped in the softness of our cashmere, an embrace of warmth and affection translated into fabric.

Q&A with Léo

How would you define your style?

Your favorite color in the Linnea Lund palette?

How do you wear Linnea Lund cashmere?

What object represents Sweden to you?

The Spirit of the Episode

This episode celebrates more than style: it’s about affection and authenticity. Through Léo, Linnea Lund reveals the quiet strength of simplicity and the elegance of comfort. The Hugo sweater, soft and timeless, reflects both his personality and the values of the brand: warmth, closeness, and understated beauty.