My Linnea Lund : Audrey Moulin, LOURS Paris
Audrey Moulin and the LOURS Paris Philosophy
During the launch of her brand, Audrey Moulin had a beautiful vision: to create comfortable, unisex clothing for her children, "the new citizens of the world," that allowed them to have fun and feel free to move. Her wardrobe is full of colors, joy, whimsy, and "soft(ly) soft(ly)" tops. Her collections are produced in ultra-limited series to target zero waste.
What's even more admirable is that every creation is made exclusively in France, using high-quality materials to bring durable clothing to life while preserving the planet—the primary playground for our children. This former fashion journalist has successfully taken on the challenge!
What we admire about Audrey Moulin? Her thirst for knowledge, attention to detail, commitment to French craftsmanship, and appetite for sustainable fashion. These qualities have led her to a genuine success, making her one of the few children's fashion brands to minimize distances between each production link. This rare proximity has allowed her to build a strong network of local partners who have become her chosen family.
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In love with the Marais district, where she resides in a bright apartment doubling as her office, Audrey has created her dedicated space for LOURS Paris. Adorned in our Nathalie turtleneck sweater, she graciously welcomes us to discuss what brings her happiness, her recent trip to California which inspired her Summer 2022 collection, and the Linnea Lund pieces she holds dear.
Q&A with Audrey Moulin
How would you define your style?
What is your favorite color from the Linnea Lund palette?
In your opinion, what objects represent Sweden?
Which piece in your wardrobe or apartment do you cherish the most?
If you could keep only one item from your wardrobe, what would it be?
Find LOURS Paris
Instagram: @lours_paris
Website: https://loursparis.com