My Linnea Lund : Susanne Björklund

My Linnea Lund : Susanne Björklund

By Charlie Tiani

My Linnea Lund : Susanne Björklund

Each week, we invite a member of the Linnea Lund community to share their perspective on fashion. Together, we discuss their relationship with clothing, their wardrobe, and how they enjoy mixing and matching our iconic cashmere pieces. And of course, it's exciting and filled with delicacy and love.

This time, Susanne, owner of "Elevage du bonheur" and mother of Charlotte, is the woman of the week for #MyLinneaLund!


Charlotte and Susanne's story is one of infinite love between a mother and her daughter, and of admiration from a daughter towards her mother. "Mom, she's the best," says Charlotte with unabashed emotion in her voice when asked about her aunt. Maya and her sister Jenna, 10 years old, were Charlotte's first muses, and she was nourished by their natural cheerfulness and enthusiasm. As you can see, Maya and Jenna are intimately connected to the Linnea Lund story, and even to the origins of the brand, as they both inspired Charlotte to create two iconic pieces in Linnea Lund's cashmere wardrobe, which she named after them. And you can probably guess which models those are... First, there is the soft Maya collar, a true best-seller for the brand, and then the Jenna hoodie, as cool as the girl who inspired it. Charlotte would never have imagined the basic collar to protect sensitive necks from the cold without the youngest niece's chilly nature, nor would she have designed the relaxed fit of the Jenna sweater without observing her older sister's crazy energy and her need to move in something warm, comfortable, and ample.

As always with Linnea Lund, there is a beautiful family story in the history of Linnea Lund. This also reflects the importance of family ties for Charlotte, who creates each piece with her heart and her almost maternal attachment to her two nieces. In fact, the three of them form a real clan that the ocean is not enough to separate, even when Maya and Jenna have to leave France or Sweden to live in New York all year round.

But before saying goodbye, there is always the inevitable and delicious snack of Maya, the coquette, who shares with her "Auntie" Charlotte her love for dishes, pretty tables, and Swedish pastries... As for Jenna, the sporty and soccer fan, she does not hide her pride in having such an inventive aunt, capable of designing the hoodie of her dreams!

So, between two cups of tea and a kick of the ball, Maya and Jenna welcome us into the garden of the family home in Normandy to talk about their wardrobe and the Linnea Lund pieces they love.

- What is your favorite color in the Linnea Lund palette?
Maya: Powder and light blue
Jenna: Powder


 

SHOP THE LOOK

Available within 2-3 weeks
Available immediately
445€
  • Oscar - Off-White
    Off-White
  • Oscar - Midnight Blue
    Midnight Blue
  • Oscar - Black
    Black
Available within 2-3 weeks
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385€
  • Black
  • Greta - Bordeaux
    Bordeaux
  • Greta - Grigio
    Grigio
  • Greta - Off White
    Off White
  • Greta - Pearl Grey
    Pearl Grey
  • Greta - Slate Blue
    Slate Blue
  • Greta - Cobalt
    Cobalt
  • Greta - Jeans
    Jeans
  • Greta - Baltic
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  • Greta - Powder
    Powder
  • Greta - Seaweed
    Seaweed
  • Greta - Grass
    Grass
  • Greta - Green Forest
    Green Forest
  • Greta - Macchiato
    Macchiato
  • Greta - Moka
    Moka
  • Greta - Oatmeal
    Oatmeal
  • Greta - Honey
    Honey
  • Greta - Lemon
    Lemon
  • Greta - Cherry Red
    Cherry Red
  • Greta - Midnight Blue
    Midnight Blue
  • Greta - Smoked Grass
    Smoked Grass
  • Greta - Anthracite
    Anthracite
Available within 2-3 weeks
Available immediately
315€
  • Black
  • Ingrid - Grigio
    Grigio
  • Ingrid - Off White
    Off White
  • Ingrid - Pearl Grey
    Pearl Grey
  • Ingrid - Slate Blue
    Slate Blue
  • Ingrid - Cobalt
    Cobalt
  • Ingrid - Jeans
    Jeans
  • Ingrid - Baltic
    Baltic
  • Ingrid - Powder
    Powder
  • Ingrid - Parme
    Parme
  • Ingrid - Seaweed
    Seaweed
  • Ingrid - Grass
    Grass
  • Ingrid - Green Forest
    Green Forest
  • Ingrid - Macchiato
    Macchiato
  • Ingrid - Moka
    Moka
  • Ingrid - Oatmeal
    Oatmeal
  • Ingrid - Honey
    Honey
  • Ingrid - Lemon
    Lemon
  • Ingrid - Orange
    Orange
  • Ingrid - Midnight Blue
    Midnight Blue
  • Ingrid - Smoked Grass
    Smoked Grass
  • Ingrid - Capuccino
    Capuccino
  • Ingrid - Cherry Red
    Cherry Red
  • Ingrid - Clay
    Clay