CRAFTS, ETHICS
& TRADITIONS

WITH LINNEA LUND,



I want to create modern and timeless pieces that we keep in our wardrobes forever without ever getting bored of : the right balance between Swedish style and great softness for the entire family, through a unisex approach. Linnea Lund would never have been created without a real, ecological consistency regarding the manufacture of our products. In addition to the fact that our cashmere wool comes from fair trade, we also ensure proper traceability. I am proud to see that our cashmere wool is seen as one of the most sustainable on the market

SWEDEN

FAMILY

FALUN RED

MYSIGT DESIGN

FROM WHERE THE HEART IS



I was born in Sweden, into a family embodying the country’s values of kindness, warmth, patience, and a taste for comfort. I had the idea to create Linnea Lund as I wanted to design scarves for my mother and my grandmother. The brand’s name pays tribute to the middle name that has been given to women in my family, Linnea – coincidentally it is also the Italian word for « thread » ! « Lund » is a Swedish word which means community, tribe, family.

A STORY MADE UP OF SEVERAL FAMILIES



To produce our wool, we have been working in collaboration with other families who are renowned for their great expertise and know-how. In Cagli, Italia, we found a family-owned workshop specialised in carding and combing wool threads, whose fibres originate from sustainable sheep farms in Mongolia. Fifteen kilometers – or 9 miles – away, we met the matriarch Linda who manages a lovely, family-run knitting workshop where Linnea Lund labels are sewn by hand, with love and patience. Every item of clothing is made on demand so as to avoid over-production and waste of such precious wool.

AS THE COLOR OF LOVE



Linnea Lund proudly represents Swedish colours and values. Throughout the collections, you will find this red hue, the typical colour associated with our houses in Sweden : made from a copper ore pigment, Falun red embodies the warmth of home. This colour warms our hearts, just like our cashmere garments do.

A MYSIGT DESIGNING PROCESS



The wool-lover that I am designed Linnea Lund cashmere pieces by keeping in mind the Swedish idea of mys – which forms the adjective « mysigt ». It refers to cosy and warm home interiors where every detail has been considered, to guarantee comfort and well-being. I have also considered every detail while founding Linnea Lund : first I have followed each step of the supply and production chain (from harvest to knitting) to ensure respectful and caring conditions for workers as well as for animals. Then I have envisioned a customer experience that makes you feel at home. We have examined every last detail, thus Linnea Lund is caring for each one and exceeds the customer needs.

Fully sustainable, high quality cashmere wool*

Immutable know-hows*

Unique pieces*

A traditional and cruelty-free harvest method*

Cashmere wool is a very luxurious product and, like many other rare and precious materials, only a few craftworkers still have the ancestral and non-industrialised knowledge required to craft it. At Linnea Lund, we stand against the abusive exploitation of humans and animals for commercial purposes.We are committed to stringent, ethical standards and work with trusted collaborators.

Once harvested, cashmere fibres arrive in Italy, in a family-run spinning mill located on the slopes of Mount Petrano and specialised in carding and combing wool threads. For several generations, this manufacturer has been known for its magnificent colour palettes. There, the fibre is cleaned, spun and dyed before it is sent 15 kilometers (9 miles) away, in a family-run knitting workshop located next to seaside, in Fano. Under the trained eye of the matriarch Linda, each model is made on demand, then verified one by one. She sews Linnea Lund labels by hand then sends the garment to us and we pack it for you.

The Linnea Lund shape takes its inspiration for the Swedish wardrobe: refined, elegant and unisex. Our ethical cashmere clothes are created to adapt to our urban lifestyles, to our country or seaside getaways. Fluid and comfortable, the Linnea cashmere clothes are your best allies for all your winter layering combos, a delight to wear on the skin and a guaranteed comfy garment: soft, elegant, you will want to share it with your loved ones.

To produce cashmere wool, we harvest the finest fibre : the goat’s undercoat, a very good insulator that protects goats from freezing temperatures in winter. In spring, our partner shepherds harvest these fibres with an ancestral method : they run a comb through each animal's coat, by hand. Each goat can provide up to 250 grams (approximately 8 oz) of raw cashmere wool, which will be spun and woven afterwards to become a knit. The Casa blanket requires about four years of harvest on a single goat : a long but necessary process in order to guarantee proper traceability and respectful and caring conditions for workers and animals.

FIND US HERE!

FIND US HERE!

FIND US HERE!

FIND US HERE!

FIND US HERE!

Flagship
Linnea Lund

7 place Furstemberg,
75006 Paris.

Linnea Lund Stockholm

Nybrogatan 59.

Département
Féminin

1 Rue Maurice Fonvieille,
31000 Toulouse.

Merci

111 bd Beaumarchais,
75003 Paris.

Iconic
Market

7 Rue Leperdit,
35000 Rennes.

Ethic Manosque

Esprit colline 29. Local 5.
Avenue Majoral Arnaud,
04100 Manosque.

Podium

9 Rue Saint-Dizier,
54000 Nancy.