Today is your episode of #MyLinneaLund.

Each week, discover members of the Linnea Lund community who share their perspectives on personal style and how they pair our iconic pieces like Julien, Clara, and Berit. It's personal, it's easy, it's through the LL community lens, with love and care.

She is an incredible person who has helped us grow more and more in Sweden, strengthening our presence, which is very important to us. (You may have seen our event at Ett Hem for Swedish Fashion Week 😉)

On the same wavelength as Charlotte when it comes to fashion, style, and LL's development in Sweden, we are so happy to have her by our side!

We met her to talk about her views on fashion, her style, how LL fits and perfectly complements her wardrobe—always elegant, always stylish, with the best quality, just as she likes it!

How would you describe your style?
Classic with a touch of whimsy—durable quality clothing is essential for me. When I was younger, I was a fashion slave; I loved being the first with the latest trends. I worked as a PR attaché for H&M and traveled extensively in the United States and Asia, allowing me to buy brands that were not yet available in Sweden. Should I mention that this was well before the advent of online shops and the internet?

These days, I prioritize quality and comfort over fleeting trends. However, I still love to play with unexpected colors or new shapes.

Your favorite color in the Linnea Lund palette?
I love timeless colors like camel, black, and off-white, as much as I adore warm tones like honey and orange, especially in autumn.

How do you wear Linnea Lund cashmere?
I think you can wear it with anything. I always find a way to style my Linnea Lund cashmere sweaters unexpectedly—over jeans, but also over a dress now that it's getting a bit colder.

What object represents Sweden for you?
I would say the Swedish light. It's typical of Sweden—a bluish light, somewhat melancholic, found nowhere else but in Scandinavia. But light isn't really an object, so I would say the wood anemone (Vitsippa). It's a delicate white spring flower, quite fragile but very beautiful. I think it perfectly represents Sweden.

#MyLinneaLund