Gilles Dreyfus and Charlotte Björklund have known each other since childhood. Even though they had lost touch for years, destiny seemed to want to bring them back together. In 2018, as Charlotte inaugurates her first Linnea Lund boutique in Saint-Germain, Place Furstemberg, she spots Gilles, who is familiar with the neighborhood where he lives. Charlotte immediately recognizes his natural ease, expressed that day by a pair of Vans discreetly revealing his ankles, slightly loose beige jeans, and a comfortable hoodie. A simple, casual, and well-thought-out style that continues to define him today.

Gilles Dreyfus and Charlotte Björklund have known each other since childhood. Even though they had lost contact for years, destiny seemed to want to reunite them. In 2018, as Charlotte inaugurated her first Linnea Lund boutique in Saint-Germain, Place Furstemberg, she spotted Gilles, who was familiar with the neighborhood where he lived. Charlotte immediately recognized his natural ease, expressed that day by a pair of Vans discreetly revealing his ankles, slightly loose beige jeans, and a comfortable hoodie. A simple, casual, and well-thought-out style that continues to define him today.

During this time, Gilles was also an entrepreneur. After ten years in the finance world, he ventured into a major project in 2015 called Jungle. A well-chosen name for an innovative concept: developing France's first industrial vertical farm. Before investing in this next-generation soil-less agriculture based on hydroponics, allowing pesticide-free production with significantly reduced water consumption compared to conventional farming, Gilles carefully studied this virtuous ecosystem by visiting established vertical farms worldwide. Today, Jungle is a success, producing thousands of flowers for perfumes and cosmetics, as well as aromatic plants for a wide audience.

But Gilles Dreyfus doesn't stop there. His temperament as a serial entrepreneur fuels his desire to help other project leaders. So, when Charlotte spoke to him about her conscientious cashmere brand, Linnea Lund, Gilles the bold saw an opportunity to offer his support and expertise in a field far from his original expertise. For several years now, he has been alongside Charlotte, imparting his entrepreneurial vision and guiding the development of Linnea Lund. To her, Gilles is like a mentor who has gradually become a "big brother," helping her understand the realities of entrepreneurship, such as its inherent loneliness, the numerous ups and downs, and the importance of surrounding oneself with the right people to overcome challenges. "Sharing is caring, together we are stronger," as Charlotte likes to put it: "The strength of entrepreneurship also lies in the connections we forge when starting a project. People like Gilles are essential in my life today. It's what adds to the beauty of Linnea Lund. It's not just a cashmere brand; it's an entire universe that has opened up to me."

As you can understand, Gilles plays a key role in Charlotte's circle. If you're familiar with Linnea Lund's wardrobe, you've probably guessed that Charlotte drew inspiration from Gilles' needs to design our eponymous hooded scarf: "Gilles travels a lot and always feels cold, so I thought of this scarf accessorized with a hood, a detail he loves."

So here's an encounter with Gilles Dreyfus in a somewhat special tête-à-tête with Charlotte. An opportunity for us to reveal a bit more about the backstage of Linnea Lund and the challenges of entrepreneurial adventure.

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