Linnea Lund in Do It In Paris' Top 10!
What a wonderful surprise this week! Do It In Paris, the go-to webzine for Parisian women, has slipped our boutique into its ranking of the best spots on Rue Charlot. Beyond the pride we feel, it's the perfect opportunity to talk to you (again) about what drives us every day.
A recognition of our responsible cashmere
In their article, the Do It In Paris team describes us as the "comfortable and responsible gem" the neighborhood has been waiting for. Honestly, we couldn't have hoped for a better compliment. They truly captured the essence of our approach: knitwear made to order or in limited quantities.
At Linnea Lund, traceability isn't just a marketing pitch; it's the obsession of our founder, Charlotte Björklund. What does that mean in practice? Our Mongolian goat wool, sourced through fair trade, is entrusted to an Italian spinner who supplies the biggest luxury houses. The knitting is then also done in Italy, in family-run workshops, within a radius of just 15 km to keep our carbon footprint to an absolute minimum. The result is ethical pieces of rare quality, designed to last.
Our cashmere essentials in the spotlight
The article also highlights some of our favorite pieces, available in our iconic monochrome colors: our famous Harry beanie and our best-selling Marine balaclava, as well as our sleeveless sweaters, turtlenecks, and ponchos. But Linnea Lund's greatest strength remains our colors: all our designs are available to order in dozens of shades. Pick your color and your style, and we'll make it to order!
(A quick reminder: our beautiful collaboration with Inès de la Fressange is still available, but don't wait too long if a piece has caught your eye!)
A stroll through the Marais?
If you haven't stopped by to see us yet, now is the perfect time. Rue Charlot is buzzing with great energy right now! Come visit us at 27 Rue Charlot (Paris 3rd), from Tuesday to Sunday, 10 AM to 7 PM (we take a short break between 2 PM and 3 PM).
And for those of you who are far from Paris, don't worry: the entire collection is waiting for you on our e-shop.