Today is your episode of #MyLinneaLund. 

Every week, discover members of the Linnea Lund community, who share their views on their personal style and on how they mix and match our iconic Julien, Clara, Berit… It’s personal, it's easy, it's from the eye of the LL community, with love and care. 

She’s an amazing person thanks to whom we are developing more and more in Sweden and strengthening our presence, which is very important to us of course. (You may have seen our event in Ett Hem for Swedish Fashion Week 😉 )⠀⠀⠀⠀⠀⠀⠀⠀⠀
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On the same wavelength as Charlotte as much as about fashion and style and as about the development of LL in Sweden, we’re so glad to have her by our side! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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We met her to talk about her views on fashion, her style, how LL matches and completes perfectly her wardrobe, always elegant, always stylish, with the best quality : as she loves !

How would you define your style ?

Classic with a twist - long lasting quality garments is key for me. 

 When I was younger I was a slave under fashion, I loved to be first with the latest. I worked as a PR for H&M and traveled a lot in USA and in Asia witch gave me an opportunity to buy brands that wasn’t represented i Sweden. Do I have to say that this was long before webshops and internet)

Now a days I put high quality and comfort before “on off fashion” trends. But still I love to play with unexpected colour or a new form.

Your favorite color in the Linnea Lund palette?

I love the timeless colours  as for example camel, black and off white as much as I adore the beautiful honey an orange colours especially now during the Autumn. 

How do you wear the Linnea Lund cashmere?

I think it could be worn to everything. I always find a way to style my Linnea Lund knitwear in a unexpected way. To jeans but also over a dress now when it is getting a bit colder.

Which object represents Sweden for you?

I would say the Swedish light. 

It is typical for Sweden, a bluish quite melancholy light to be find nowhere else than in the Nordic countrys.

But the light it’s not really an object, so I’d say Vitsippa, it’s a white spring flower, quite fragile but very beautiful. 

I think it’s represents Sweden in the most perfect way.

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