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My Linnea Lund : Mélanie Huynh

mélanie huynh my linnea lund powder

Every week, we invite a member of the Linnea Lund community to share their perspective on fashion. Together, we discuss their relationship with clothing, their wardrobe, and how they enjoy mixing and matching our iconic cashmere pieces. And of course, it's exciting and filled with delicacy and love.

This week, Mélanie Huynh, founder of the holistic cosmetics brand Holidermie, is the woman of the week for #MyLinneaLund!

"In & out" perfectly encapsulates the philosophy of the elegant Mélanie Huynh, stylist and fashion consultant turned pioneer of holistic beauty inspired by yoga. For this high priestess of cosmetics, beauty and skin health are intertwined, relying equally on beauty rituals applied to the body and dietary choices to nurture and cherish it. This holistic approach is central to her brand Holidermie, launched in 2016 to enhance women's skin from both inside and out. In addition to ultra-clean and effective minimalist cosmetic treatments, Mélanie combines dietary supplements and the practice of self-massage with relaxing and lifting properties, akin to facial yoga. A beauty and wellness triptych signed by Holidermie that we at Linnea Lund immediately feel drawn to adopt. How about you?

Mélanie never parts with our comfortable Maud top, choosing to wear it during her moments of self-connection, yoga sessions, and meditation. To achieve perfect balance and harmony, she has fallen for our dusty pink, so dear to her heart, as it reminds her of the color palette of her own brand.

In the Marais district, on a sunny morning in May, Mélanie welcomes us into her holistic haven where positive energies flow, to talk about herself through her wardrobe and the Linnea Lund pieces she cherishes.

- How would you define your style?
Parisian chic casual.

- What is your favorite color from the Linnea Lund palette?
Dusty pink, I adore the range of pale pinks.

- How do you wear Linnea Lund cashmere?
I love wearing it in the morning when I wake up and during my meditation sessions. I appreciate the comfort of cashmere and your designs.

- What objects represent Sweden for you?
I love Scandinavian design in general, especially the minimalist furniture by Swedish designers.

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