My Linnea Lund : Maya and Jenna

The Story of Maya and Jenna

Maya and her 10-year-old sister Jenna have been Charlotte's first muses, and she has been nourished by their natural cheerfulness and enthusiasm. As you can see, Maya and Jenna are intimately connected to the story of Linnea Lund, even to the origins of the brand, as they both inspired Charlotte to create two iconic pieces in Linnea Lund's cashmere wardrobe, named after them. And you can probably guess which models these are.

First, there's the soft Maya collar, a true bestseller for the brand, and then the Jenna hoodie, as cool as the girl who inspired it. Charlotte would never have imagined the basic collar to protect sensitive necks from the cold without the chilly nature of her youngest niece, nor designed the relaxed fit of the Jenna pullover without observing the wild energy of her elder niece and her need to move in something warm, comfortable, and ample.

As always with Linnea Lund, there's a beautiful family story in the history of Linnea Lund. This also reflects the importance of family ties for Charlotte, who creates each piece with her heart and almost maternal attachment to her two nieces. In fact, the three of them form a true clan that not even the ocean can separate, even when Maya and Jenna have to leave France or Sweden to live in New York year-round.

But before we say goodbye, there's always Maya's inevitable and delicious snack time, where the coquette shares her love for tableware, beautiful tables, and Swedish pastries with her "Tatie" Charlotte. As for Jenna, the sporty soccer fan, she doesn't hide her pride in having such an inventive aunt capable of designing the hoodie of her dreams!

So, between sips of tea and kicks of the ball, Maya and Jenna welcome us to the garden of the family home in Normandy to talk about their wardrobe and the Linnea Lund pieces they adore.

Q&A with Maya and Jenna

What is your favorite color in the Linnea Lund palette?

Maya: Powder and light blue.

Jenna: Powder.