Each week we invite a woman or man from the Linnea Lund community to talk about their relationship to clothing, their wardrobe and how they like to mix and match our signature cashmere pieces. This time, it's Iris de la Villardière, co-founder of the responsible luxury jewelry brand Viltier, who is the #MyLinneaLund woman of the week!
Jewels, Iris de la Villardière has always worn, collected and imagined... until one day she thought that she might try to design them herself. After studying at Penninghen and a stint at Stone Paris, where she crossed paths with Thomas, a childhood friend, she started… with him. They have in common a passion for jewelry and the desire to create. Together, they give life to their own brand of luxury jewelry. And since they are two strong links in this beautiful union, this will be the signature of Viltier, whose name is none other than the contraction of their two surnames: de la Villardière and Montier.
Creating a responsible luxury jewelry brand… the challenge is honorable and ambitious. But, promised, nothing overused in the term "responsible" at Viltier. Because the origin of the gold is as irreproachable as its precious value, since it is from artisanal mining organizations with ethical practices that Iris and Thomas obtain their supplies. Recycled or certified fairmined gold, conflict-free diamonds and exemplary traceability, Iris and her sidekick make it a point of honor to control each stage of production and ensure ethics. Their collections are as radiant as they are colorful, and pimped to perfection to give just the right amount of modernity to their creations. With Viltier, say goodbye to discreet skin jewelry! The pieces are generous, designed to attract attention and magnify the wearer.
Jewels that dress as much as they reassure. Jewelry that gives self-confidence. And this power, Viltier shares it with Linnea Lund and our cashmere sweaters of which Iris is a fan. She does not hide her huge crush on our Honey shade, solar like her! And it is also dressed in our bright Edward sweater that Iris receives us in her Parisian apartment, located a few steps from Place Bourbon, to tell us about Viltier and the Linnea Lund pieces that she loves so much.
How would you define your style?
I like to have beautiful pieces, beautiful sweaters, beautiful cashmeres.
What is your favorite color from the Linnea Lund palette?
It's the Honey color because it's a yellow that's super easy to put on.
In your eyes, what objects represent Sweden?
Which room in your dressing room/or your apartment is your favorite?
The Love Handles vase by Anissa Kermiche that I really like, which is a fairly important piece of the house and which sits on my mantelpiece.
Iris' Instagram account: @irisdlv
Viltier's Instagram account: @viltier_paris
Viltier's website: https://www.viltier.com/