My Linnea Lund : Fanny Boucher
Introducing Fanny
Each week, discover members of the Linnea Lund community who share their perspectives on personal style and how they mix and match our iconic Julien, Clara, and Berit pieces. It’s personal, it’s effortless, it’s through the eyes of the LL community, with love and care.
This Wednesday, we are delighted to welcome Fanny Boucher, an amazing recent encounter! She and Charlotte met during a yoga class, and Charlotte was immediately charmed by her colorful, eccentric personality, just like her style.
Their universes aligned so naturally: one is more classic, the other more extravagant — you could say one is the yin, the other the yang! Fanny is the creator of her own jewelry brand, @Banglabegum, offering a world that’s both eccentric and chic, just like her. Her creations are designed and made in France, reflecting her love for craftsmanship and authenticity.
Three words to describe her brand: eccentric, chic, quality. Three words to describe her: eccentric, chic, colorful! We met with her to talk about how she interprets and wears Linnea Lund in her own way, mixing our timeless pieces harmoniously into her bold, creative world.
Q&A with Fanny Boucher
How would you define your style?
Your favorite color in the Linnea Lund palette?
How do you wear Linnea Lund cashmere?
What object represents Sweden to you?
About Fanny & Her Brand
Fanny’s world is joyful and daring. She plays with colors, textures, and contrasts. Her jewelry label, Banglabegum, celebrates femininity and eccentricity with a strong emphasis on artisanal French craftsmanship. Her approach to fashion, much like Linnea Lund’s, combines creativity, emotion, and quality in every detail.
She represents the modern Linnea Lund woman: confident, spontaneous, and full of life. Her way of wearing cashmere is like her style: effortless and bold, always with a personal twist.