Step into Charlotte’s world—heartfelt stories, inspiring reflections, and behind-the-scenes moments from Linnea Lund. Discover the letters that bring you closer to the soul of our brand.
Edition 1
Charlotte's Letter
In this letter discover the launch of the Björnö , inspired by Sweden’s Björnö nature reserve and crafted ethically in Italy, alongside celebrations for Linnea Lund’s Paris boutique turning 3 and Stockholm boutique’s 1st anniversary. Excitingly, Linnea Lund is now at Le Bon Marché in Paris, and the beloved Frukost Swedish breakfast ritual is back, inviting you to experience a taste of Sweden in Paris. Stay tuned for more updates and surprises from Charlotte!
Edition 2
Charlotte's Letter
In this letter, discover heartfelt gratitude for your support, the story behind our newly launched 'La Chemise', and an exciting upcoming collaboration with a Swedish entrepreneur who shares Linnea Lund’s ethical values. You’ll also hear about our New York Pop-Up in Manhattan’s Nolita district, and the return of our beloved Swedish breakfast, featuring sweet treats and warm gatherings.
Edition 3
Charlotte's Letter
In this letter, discover the joy of the holiday season with Charlotte’s love for December, Christmas preparations, and her warm wishes for a beautiful festive time. Explore her curated gift selection featuring timeless pieces like Harry Cherry Red and Maya Oatmeal to inspire your wish lists. As a special treat, Linnea Lund will include Swedish-made cookie cutters in all December orders, celebrating tradition and festive baking.
Edition 4
Charlotte's Letter
In this letter discover a heartfelt reflection on Linnea Lund’s journey over the past year. Charlotte shares memorable highlights, from the pride of showcasing at Le Bon Marché to the excitement of the NY pop-up and the joy of launching a capsule collection with Gucci Westman. She also opens up about summer challenges, the intensity of December’s “structured chaos,” and the immense satisfaction of seeing dreams like the Saint-Tropez pop-up come to life.
Edition 5
Charlotte's Letter
In this letter, discover the beauty of March as Charlotte celebrates the light and warmth of the season. The adventure continues in Bordeaux with a pop-up store open until March 24th, welcoming you to experience Linnea Lund in the heart of the city. Charlotte also reveals exciting news: Linnea Lund’s fair and conscious cashmere is expanding worldwide, with upcoming partner locations in Japan and the United States. Her current favorites include the "Grass" color and the Gulli robe-poncho, a versatile and stylish piece she’s loving during her pregnancy.
Edition 6
Charlotte's Letter
In this letter, discover Charlotte’s immense bliss as she welcomes her baby Phoebe, a life-changing and overwhelmingly beautiful moment. The season’s highlight includes the launch of Emma and Amanda tank tops in cashmere and silk, alongside Mia tank dress, Charlotte’s go-to pieces for summer elegance. She also celebrates her proudest accomplishment: a vibrant collaboration with Laura Reilly! Looking ahead, Charlotte shares her excitement for Linnea Lund’s second Paris boutique, opening soon at 27 rue Charlot in the lively Marais district!
Edition 7
Charlotte's Letter
In this letter, discover the magic of the upcoming holiday season with Linnea Lund. Get ready for Christmas preorders, where every made-to-order piece can be crafted in your favorite color, perfect for gifting. Visit the boutique, open every Sunday in December, or preorder now to ensure your dream cashmere arrives in time. Exciting news includes a trilogy of pop-ups in Beaune, New York and Stockholm! Lastly, the joyful artistry of Sergio Machado will brighten Linnea Lund’s store windows and packaging, bringing a touch of visual poetry to the season.
Edition 8
Charlotte's Letter
In this letter discover the magic of December, as Charlotte reflects on the joy of snowfall in Paris and the excitement this time of year brings. Get ready for Christmas pre-orders—crafted ethically and made-to-order in your favorite colors! New arrivals include the Kudde cashmere cushion, available in the full Stockholm palette, and the evolution of the Noah gloves into mittens, perfect for winter warmth. Charlotte closes the year with a preview of their winter photoshoot, capturing the art of knitwear and the season’s softness.