Edition 9
Charlotte's Letter
This start of the year has been as intense as it has been exhilarating for Linnea Lund: from the creation of our precious Jacquard capsule and the launch of the Gabriella cardigan, to the new Striped Shirt, countless trips between France and Italy to oversee production, and two summer pieces in the works — every moment has mattered. We’re incredibly proud to see Elle MacPherson in our Jacquard and Claire Chazal in the Charlotte sweater, powerful symbols of our craftsmanship. Each piece is born from passion and emotion. In Stockholm, our popup at Ett Hem was a warm, joyful haven. And already, summer is taking shape with sunny, delicious new shades. Shirts can now be personalized, deliveries are faster, and the journey continues... more alive than ever.
HEJ
IMPOSSIBLE IS NOT IN LINNEA LUND'S VOCABULARY …
This start to the year has been a constant challenge for us... Between our new Jacquard capsule featuring the Gabriella cardigan, our latest Striped Shirt (the third one, no less), countless trips between France and Italy to oversee your orders, and the creation of two new summer pieces that I can’t wait to unveil... Yes, the past three months have been intense but incredibly energizing. Truly, nothing is impossible, and more than ever, my mantra "Sky is the limit!" has never felt more fitting.So, as I catch my breath during this brief moment of calm, I want to make it up to you for the long silence — and share a few secrets...
A dream Jacquard !
You can’t imagine how proud we are of this capsule.First, for the technical feat of creating a jacquard of such remarkable quality — beautiful inside and out! Then, for the days of brainstorming, the nights filled with doubt, and the countless hours of work it took to bring this masterpiece to life — a piece I never tire of admiring and feel so deeply moved to see you wear.And you can’t imagine our joy (and pride!) when we discovered the stunning model and businesswoman Elle MacPherson wearing our Jacquard!Please, keep sharing your looks — seeing you, radiant, in these pieces we’ve crafted with love and unwavering attention to detail is truly our greatest reward.Oh — and good news! We still have a few sizes available.
ETT HEM, MY SAFE PLACE
It’s always pure joy to fly to Sweden and visit one of my favorite places in Stockholm: Ett Hem, my personal safe place. It’s such a delight to reunite with my dear friend Jeanette, the wonderful host of this warm and welcoming haven, and to open our popup shop there for a few days.
SHIRT OBSESSION
If, like me, you adore shirts and love both white and blue, you’re bound to fall for our Striped Shirt with its chic left chest pocket. Paired with our Oscar sweater in macchiato — it’s simply stunning!
And because at Linnea Lund, we love to make every piece unique and meaningful, you can have a date, a name, initials, or even a lucky word embroidered on your shirt to make it truly one of a kind.
CLAIRE CHAZAL, FABULOUS IN THE CHARLOTTE SWEATER
Growing up, I admired this elegant woman sitting at the news desk every weekend. Tireless, confident, with her poised delivery, sparkling eyes, gentle smile, and impeccable style. What a proud moment it is to see her wearing our Charlotte sweater.
She’s the most wonderful ambassador.
SUMMER IS JUST AROUND THE CORNER
We’ve already started dreaming up new colors — bright, bold, and full of character. Shades that evoke the seaside, warm sand, and the sun’s shimmering reflections on the water. Hues that feel indulgent, too...
That’s it for this March letter, more will follow, filled with secrets and exciting news just for you.
Warm regards,
