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My Linnea Lund: Jérôme Auriac

My Linnea Lund: Jérôme Auriac

Jérôme Auriac, a leather craftsman and founder of Larfeuille Paris.

Every week, we invite a woman or a man from the Linnea Lund community to talk about their relationship with clothing, their wardrobe, and how they like to mix and match our iconic cashmere pieces. This time, Jérôme Auriac, a leather craftsman and founder of Larfeuille Paris, a young French leather goods brand, is the #MyLinneaLund person of the week!

Jérôme Auriac "crafts and cherishes leather," as he likes to put it. From our perspective, we believe he has the artistry to shape it into beautiful items for wearing or using at home. At Larfeuille, we marvel at the clean lines of bags, wallets, laptop cases, and other everyday accessories, all handmade without the aid of machines, thanks to Jérôme's loving craftsmanship in his workshop-boutique in the 3rd arrondissement of Paris, near the Picasso Museum.

Jérôme Auriac has cultivated this craft since his early days as a restorer of antique books—a love for well-made, durable, and repairable items that he now applies to leather goods. He uses exclusively French leather, tanned and dyed with vegetable tannins.

But Jérôme Auriac doesn't just sculpt leather into beautiful objects; he has also designed Larfeuille Paris as a place for sharing, learning, and reintegrating individuals through creative work. How does he do it? By inviting people without specific training to participate in the production process, offering them an opportunity to reintegrate into society through manual trades. Is there anything more fulfilling and satisfying than creating?

Linnea Lund's approach to altruistic entrepreneurship has inevitably touched us, just like Jérôme Auriac's decision to adopt a made-on-demand approach, avoiding reliance on stocks. This way, he breathes life into items that age gracefully, accompany us through the ages, and often gain sentimental value, sometimes outlasting us to be passed on. Naturally, this thoughtful production and vision of a different kind of fashion—which we share at Linnea Lund—inspired us to present the story of Larfeuille Paris and the talent of Jérôme Auriac, who, in his own way, is revolutionizing the world of leather.

Head to the right bank of Paris, rue du Pont aux Choux, where your gaze will be drawn to Larfeuille Paris's joyful blue facade, before succumbing to the allure of beautifully displayed items like their crumpled paper effect bag. Jérôme Auriac was dressed in our Junior Macchiato cardigan, sharing his vision of entrepreneurship, his leather craftsmanship, and the Linnea Lund pieces he cherishes.

To discover Larfeuille Paris leather goods: https://www.larfeuille.fr

Larfeuille Paris leather goods Instagram: @larfeuille_paris

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