Today, we’re pleased to welcome very special guests for #MyLinneaLund.

Discover members of the Linnea Lund community every week as they share their views on their personal style and how they mix and match our iconic Julien, Clara, Berit… It’s personal, it's easy, it's from the eye of the LL community, with love and care.

Because cashmere is a thread that passes from father to son and connects us through the same feeling of softness we all seek for, LL is for everyone of every age.

Our pieces are thought as hugs to bring love and benevolence, we of course thought of babies and kids to offer them a cocoon and cuddle them with care.

We present Ella, 18 months, and Jules, 4 years old, Morad’s children: one of Charlotte’s friend which she has known for 15 years and who is like a big brother to her.

They are cuddled with pieces specially made to offer them the softness they deserve: the Johan scarf, the Casa Blanket and the Harry Kid bonnet. This bonnet Ella is wearing is the baby & kids version of our Harry bonnet which Morad wears as well to match with his children!

We love to follow them in their daily life and see them grow with alongside our luxious cashmere.

Morad answered our questions and told us how he loves our cashmere to pamper his children. 

How do you choose garments for your children?

I choose them to be comfy and keep them warm. I want them to be pleased with the clothes I choose for them.  

Your favorite color in the Linnea Lund palette ? 

I love pastels and neutrals, I find these colors sweet on them.

Pastels on Ella make her even more cute and fit her sweetness !

How do you wear the Linnea Lund cashmere ? 

Everyday, at home and to go out : the bonnet and scarf warm their necks when we go outside, at home the blankets are their favorite. 

Which object represents Sweden for you ? 

The Swedish lucky straw goat you offered us with our last package : that's a so great idea to offer them during Christmas. They love it so much hung up on the Christmas tree !