My Linnea Lund : Théo Jaquet
A Friendship Born in Furstemberg
With Théo Jaquet, it all began on Place de Furstemberg, amidst the colorful walls of our Linnea Lund boutique. "It was November 1st," Charlotte recalls, who was in the store that day to welcome him. Among the visitors was Théo Jaquet, who had come to discover our men's collection. He fell in love with one of our cashmere sweaters, his first personal purchase, before returning weeks later to buy some of our essentials to spoil his loved ones just before Christmas... And it didn't take long for Théo and Charlotte to strike up a friendship. They first discussed fashion and design, then ventured into the world of entrepreneurship and the importance of craftsmanship and artisanal skills, as well as their shared desire to create beautiful, sustainable objects with a story behind them.
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Charlotte immediately appreciated Théo's cheerful and luminous temperament: "I was delighted that Linnea Lund sparked the interest of a young entrepreneur like him, a tasteful man sharing common values with Linnea Lund. He's someone full of energy whom I identify with." It was clear to Charlotte that Théo should become one of our Linnea Lund ambassadors, and we'll tell you exactly why!
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Alt: Heritage and Craftsmanship
Just like Linnea Lund, the Alt brand was born from a beautiful family story, specifically from heritage. Indeed, Théo enjoyed repurposing sentimental objects inherited from his grandparents into jewelry. A pocket watch chain became a necklace, a cufflink turned into a pendant... In a playful manner, jewelry became an integral part of his life, stimulating his curiosity and creative spirit. So much so that a year ago, he launched his own brand of timeless and unisex jewelry.
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Alt offers original jewelry, designed and made in France. There are rings, bracelets, necklaces, pendants, and earrings that are unisex and transgenerational, crafted from two precious and sustainable materials: silver and vermeil. Why choose vermeil? For its hypoallergenic properties and durability, containing 2 to 5 times more gold than gold-plated jewelry. Nothing beats it for longevity.
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In early spring, Théo Jaquet welcomed us into his cream-colored apartment located in the 9th arrondissement of Paris, wearing his Hugo cardigan and Julien - Bronze tee-shirt, to talk about the objects he inherited from his grandparents, which are dear to him, and the Linnea Lund pieces he loves:
Favorites & Sentimental Objects
What sentimental objects did you inherit from your grandparents?
What Linnea Lund pieces do you love?
To discover Alt Paris: Alt Paris
Alt Paris Instagram account: @alt.paris
Pop-up store from 13 to 18 june, 10 passage Verdeau, Paris 9th. 10:00 am – 7:30 pm.