Today, Stanislas Le Bert, CEO of L:A Bruket, joins us for this week's #MyLinneaLund.

Every week, we invite members of the Linnea Lund community to share their perspectives on their personal style and how they combine our iconic sweaters, cardigans, and accessories. It's personal, it's simple, it's through the lens of the LL community, with love and care.

L:A Bruket is a Swedish cosmetics brand that prioritizes the purity of ingredients and works in harmony with nature and what it has to offer. About 2 years ago, during a visit to Sweden, Charlotte discovered L:A Bruket products. She was searching for a fragrance that would represent and resonate with the spirit of Linnea Lund. When Charlotte found their Tabac candle, she fell in love with it and knew it was the scent meant for Linnea Lund: something traditional and earthy that would remind her of her Swedish roots. Becoming a regular customer, Charlotte developed a relationship with L:A Bruket and became friends with Stanislas, facilitating the possibility to offer L:A Bruket products directly through Linnea Lund!

L:A Bruket and Linnea Lund were created based on the same values. As Swedish brands, they prioritize nature and recognize its importance and power. For L:A Bruket, this means embracing the effects of nature on skin and body rather than hiding from them, finding remedies inspired by nature itself. For us at Linnea Lund, it means respecting the Earth, the environment, and all beings by conducting our business ethically and with consideration for all.

Read on to discover how Stanislas integrates Linnea Lund into his wardrobe and daily style.

- How would you describe your style?

I allow myself complete freedom when it comes to style because I am quite curious. For me, my style depends on the conditions of an environment, the context, or a specific moment.

That's why I can be particularly drawn to a piece from a collection, especially for its material, cut... I find these aspects specifically suited to a moment in life.

Sometimes I can switch from a chic urban outfit on Friday to a layered and casual style on the weekend.

If there's a common thread in my choices, it's clearly in functionality—the purpose of each piece and the brand's transparency about its place of manufacture.

- What is your favorite color in Linnea Lund's palette?

Seaweed - a nod to one of the key ingredients in L:A Bruket's formulas.

- How do you wear Linnea Lund cashmere?

My favorite piece is the Edward. I love its cut, which can contrast skillfully with skinny pants.

Another piece I appreciate is the Marcel, it's the perfect knit for the days ahead.

I also find the Fanny very elegant and particularly suitable for winter.

- How do you perceive Linnea Lund?

The concept is meaningful. Everything overlaps. Its simplicity, modesty, combined with fundamentally rigorous sourcing and production criteria.

I see in Linnea Lund the Swedish way of life: both aware and moderate. The very human approach, embodied by Charlotte, is reflected in the collections as well as in the desire to offer maximum choice to customers.

I also see an interesting parallel with the brand I manage!

- What does Sweden represent to you?

Varberg.