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My Linnea Lund : Sophie

My Linnea Lund : Sophie

Today, Sophie shines a light on our cashmere her way for #MyLinneaLund.

Every week, discover members of the Linnea Lund community as they share their take on personal style and how they blend our iconic pieces Julien, Clara, Berit... It's personal, it's effortless, it's through the LL community's lens, with love and care.

Sophie has been one of Linnea Lund's earliest supporters, following our journey and growth from the start.

She shares many commonalities with Charlotte, both personally and professionally, which is why they get along so well.

Sophie launched her brand Sophie d'Agon five years ago. Sophie and Charlotte once shared an office, and Charlotte supported her from the beginning. When LL was born shortly after, roles reversed: Sophie fell in love with our pieces and has supported our growth from the outset!

Since then, Sophie d'Agon and LL have grown side by side over the years, hosting their first pop-ups together. With a shared commitment to quality and values of positivity, both brands strive to offer nothing but the best to their customers.

Sophie and Charlotte have supported each other since their respective beginnings, and we hope both brands continue to grow together!

Today, she welcomed us outside her boutique to discuss her style and how Linnea Lund seamlessly integrates into her wardrobe year-round.

How would you describe your style?
Casual with a touch of originality, obsessed with perfect basics that are hard to find, which explains my passion for Linnea Lund—impeccable cuts, impeccable quality, and beautiful colors.

Your favorite color in Linnea Lund's palette?
Less expected colors for cashmere, like denim blues or vibrant shades such as red or emerald green.

How do you wear Linnea Lund cashmere?
From morning till night, all year round. The Jan never leaves me in winter, and the Julien is perfect for mid-season.

What object represents Sweden for you?
Not exactly an object, but the word "Sweden" immediately brings to mind salmon in all its forms ; )