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My Linnea Lund : Sandra Semburg

My Linnea Lund : Sandra Semburg

Today marks the fourth episode of #MyLinneaLund.

Every week, discover members of the Linnea Lund community who share their perspectives on personal style and how they pair our iconic pieces like Julien, Clara, Berit... It's personal, it's simple, it's from the LL community's point of view, with love and attention.

This Wednesday, we are thrilled to welcome Sandra Semburg, the photographer behind the latest Linnea Lund collection and #MyLinneaLund.

Known and celebrated in fashion photography, she has brought her personal touch to our universe, beautifully showcasing our soft cashmere through her wonderful photos.

It was a fantastic and natural meeting, her style blending perfectly with ours, her work so beautifully highlighting the identity and designs of our cashmere.

Our very first shoot was in Greece for the SS21 collection, then in Paris for My Linnea Lund. I hope our paths will cross often and that we will go far together, Sandra!

Today, we're reversing roles: Sandra is no longer behind the camera; it's her turn to be showcased through the lens.

As our model, we discussed how she interprets and wears our products, how she likes them on herself, and today, not necessarily on her models.

How would you define your style?
Simple and comfortable but always with a chic element or an occasional venture into a colorful print.

What is your favorite color in the Linnea Lund palette?
Hard to choose, but I love soft colors like off-white.

How do you wear Linnea Lund cashmere?
The cropped cardigan with nothing but jeans and a beautiful necklace.

What object represents Sweden for you?
The vast nature, friendly faces, a sense of peace.

To keep up with Sandra Semburg and explore more of her work, follow her on Instagram and discover her artistic journey.