Each week we invite a member of the Linnea Lund community to share their views on fashion. Together we talk about their relationship to clothes, their wardrobe and how they like to mix and match our iconic cashmere pieces. And, of course, it's exciting and full of delicacy and love.
This time it's Marina Penate, founder and CEO of Magma Agency, who is the #MyLinneaLund woman of the week!
An island beauty, Marina Penate has that ray of sunshine in her voice that we all wish we had. A natural charm that comes from the Canary Islands, where she is originally from, and that never leaves this young entrepreneur. She decided, just one year ago, to leave her job as an artistic director in the fashion industry to launch her own digital communication agency. A daring gamble with herself, which she immediately took up as she, like the whole world, emerged from a year of confinement with its share of questioning.
The outline of what would become Magma Agency was born in her bright flat in the Marais. A luminous place where spaces communicate with each other, and where colour springs from decorative objects brought back from her travels. Because Marina Penate loves to travel the world. And whether her destination is Europe or further west, in South America, she never returns empty-handed from her escapades.
Spontaneous and wholehearted, Marina Penate is so in life and this is also evident in the way she dresses. Depending on her mood, she can go from a very casual style for gruelling days, to a very elegant look when she has a series of business meetings. But her little 'sin' remains crop tops, which she likes to pair with high-waisted trousers. So, at Linnea Lund, she obviously fell for our cropped turtleneck jumper, Jan. Her favourite is the Macchiato color. No surprise for this entrepreneur who can't start her day without a good cup of iced coffee!
So, not to Spain (although we would have loved to), but to the fourth arrondissement of Paris where Marina Penate welcomes us in her open space flat to tell us about her travels and the Linnea Lund pieces she loves.
How would you define your style?
I don't have a really defined style. For me, the style changes according to the seasons and my mood, i.e. if I feel rather feminine one day, I will wear a business woman look and if I am tired from the week then it will be more of a casual style. The important thing is to feel good about myself.
What is your favourite colour from the Linnea Lund palette?
All of them! Honestly, I find this question complicated, as Linnea Lund's colours are beautiful in both warm and cool colours, but I'm going to go for a classic, the colour Macchiato.
How do you wear Linnea Lund cashmere?
I wear it with jeans, skirts or over dresses and shirts. Linnea Lund designs are timeless and very easy to combine with more extravagant pieces.
What objects do you think represent Sweden?
Fireplaces, cashmere blankets and anything warm and cosy!
What is your favourite room in your dressing room and/or flat?
In my dressing room, it's my basics, especially my perfecto, as well as my bags and shoes (impossible to choose)!
What item of clothing in your wardrobe would you keep if you could only keep one?
The nightmare! I think I'd take a pair of classic well-cut jeans or a black blazer.
If I say cashmere, what do you think of?
Linnea Lund, of course :)
