Today, we are delighted to welcome very special guests for #MyLinneaLund.

Each week, discover members of the Linnea Lund community as they share their perspectives on personal style and how they mix and match our iconic pieces like Julien, Clara, Berit... It's personal, it's easy, it's through the LL community's eyes, with love and care.

Because cashmere is a thread that spans generations and connects us through the same feeling of softness we all seek, LL is for everyone, of all ages.

Our pieces are designed like hugs to bring love and kindness, and of course, we have thought about babies and children to offer them a cocoon and cuddle them with care.

Introducing Ella, 18 months old, and Jules, 4 years old, the children of Morad: one of Charlotte's friends whom she has known for 15 years and who is like an older brother to her.

They are wrapped in pieces specially designed to offer them the softness they deserve: the Johan scarf, the Casa blanket, and the Harry Kid beanie. The beanie Ella is wearing is the baby & children's version of our Harry beanie that Morad also wears to match with his children!

We love following them in their daily lives and watching them grow up alongside our luxurious cashmere.

Morad answered our questions and told us how much he loves our cashmere to pamper his children.

How do you choose clothes for your children?

I choose them to be comfortable and keep them warm. I want them to be happy with the clothes I choose for them.

Your favorite color in the Linnea Lund palette?

I love pastel tones and neutrals; I find these colors soft and gentle for them.

The pastel tones on Ella make her even cuter and match her softness!

How do you wear Linnea Lund cashmere?

Every day, at home and when going out: the beanie and scarf keep their neck warm when we go out, and at home, the blankets are their favorites.

What object represents Sweden for you?

The Swedish lucky straw goat you gave us with our last package: it was such a great idea to give it for Christmas. They love it so much hanging on the Christmas tree!