Today marks the second episode of #MyLinneaLund.

Every week, discover members of the Linnea Lund community who share their perspectives on personal style and how they pair our iconic pieces like Julien, Clara, Berit... It's personal, it's simple, it's from the LL community's point of view, with love and attention.

This Wednesday, it's me, Charlotte Linnea Björklund, founder of Linnea Lund.

Through my brand, I aim to create pieces of the highest quality, traceable back to the goats in Mongolia, at the best price. Essentials reinterpreted from everyone's wardrobe, made to last for years and years. Everything is crafted by our fantastic Marco in Italy.

With that in mind, let's dive deeper and discuss how I interpret and wear our products, how I style them to stay trendy and chic over the years.

How would you define your style?
I love mixing classic and trendy pieces; over time, I've realized that to feel secure and comfortable, I need to feel chic and somewhat dressed up. I'm not really someone who feels at ease in a casual jeans/sneakers outfit. My favorite outfit is navy trousers with a white shirt, a Charlotte turtleneck, and either loafers or high heels. Nothing too extravagant or overly sophisticated, very simple yet elegant, or at least I hope so :-) I believe in investing in good essentials that will always be timeless.

Your favorite color in the Linnea Lund palette?
My favorite color in the palette is Macchiato, named after my dog, Macchiato. He's a Dogue de Bordeaux and has this incredible buttery brown color that's very hard to find. I find this warm caramel color just beautiful and it pairs so well with everything, just like my dog!

How do you wear Linnea Lund cashmere?
What I love about LL is that all the products can be worn dressed up or down; I can wear them in the countryside to feel warm or in the city for an important meeting or a chic evening out. Since our products are available in a wide range of colors, you'll always find a color to elevate your outfit and keep you warm! My favorite little detail is always tucking my sweaters or tops into my bottoms for a slightly loose look, and if it's warm, I keep a sweater draped over my shoulders; you never know when the air conditioning might give you a chill.

What object represents Sweden for you?
Definitely, the Gustavsberg Blåblom cups, you've probably seen them in our breakfast photos we organize in front of the shop. They are white with blue flowers and are so pretty! The wallpaper in the shop also comes from a Swedish designer, very cheerful and bright. Our Linnea Lund color is also a typically Swedish color called Falun Red, basically, Sweden is all around us! Hahaha

Charlotte Linnea Björklund