Edition 5
Charlotte's Letter
In this letter, discover the beauty of March as Charlotte celebrates the light and warmth of the season. The adventure continues in Bordeaux with a pop-up store open until March 24th, welcoming you to experience Linnea Lund in the heart of the city. Charlotte also reveals exciting news: Linnea Lund’s fair and conscious cashmere is expanding worldwide, with upcoming partner locations in Japan and the United States. Her current favorites include the "Grass" color and the Gulli robe-poncho, a versatile and stylish piece she’s loving during her pregnancy.
HEJ !
I love the month of March.
It promises longer days, sketches a promising outline of spring, and often rhymes with a slightly warmer and more comforting light. Indeed, it already floods the rooms of lägenhet, our Swedish cocoon of which I am so proud. I had dreamed of it for a long time...
An extension of the Parisian boutique and a new way to pamper you by reserving another little piece of Sweden for you in the heart of Paris but, this time, perched very high, with a breathtaking view of the rooftops of Paris...
I imagined this Apartment in the smallest details and furnished it like a true living and sharing space. Every element, every fabric, and every material reflect a bit of me and my Swedish soul...
There's this big warm wooden table that betrays my love of hosting, gathering, eating, and discussing, and then this sofa ready to welcome all our chatter.
Because meeting you is also what brings me joy. Yesterday in Paris and today in Bordeaux!
Yes, the adventure of pop-up stores continues. And this time, it's the beautiful capital of the canelé that sees a wave of cashmere wash over it.
So, see you soon, Bordeaux!And don't forget, the Bordeaux pop-up storeends on March 24th. Don't delay in coming to discover Linnea Lund!
And while waiting to meet you,let me share some secrets about Linnea Lund...
My current news: Linnea Lund is worldwide !
Linnea Lund continues to shine! It's not just two stores in France and Stockholm anymore, and occasional pop-up stores, soon there will also be partner locations in Japan and the United States!
I am so happy to know that our fair and conscious cashmere is spreading to two new continents. It's crazy when I think about it!
My current color : Grass
This flashy green wakes up any outfit!
My current favorite: The GULLI robe-poncho
If you follow me on Instagram (@bjorklundcharlotte), you probably know my passion for sweaters tucked into pants.But with my baby bump, I need to find alternatives, and I must say our Gulli robe-poncho is the perfect piece.With its front opening, the cut allows me to proudly show off my baby bump. Obviously, pregnant or not, the slit is also a way to reveal a look while staying warm. And I love it!
My current mood : Together, we are stronger !
Since the early days of Linnea Lund, I have had great gratitude towards you, dear customers, and my team, and every person who revolves around the brand. Without all of you, nothing would be possible, or so fragile.
Today, Linnea Lund has become much bigger than me, much bigger than anything I imagined.
What satisfaction for me to see that slow fashion, which I believe in, is becoming more democratized every day and that our fair and conscientious cashmere is becoming a must-have for you.
So thank you, thank you, thank you for believing in us, supporting us, and being so loyal to us.
That's it for this new letter, which I hope you enjoyed. I will continue to speak here regularly, share some secrets with you, and give you sneak peeks...
So stay tuned because lots of beautiful things are coming, and I'll talk about them right here in the coming weeks.
Warm regards,
