EDITION 1
Charlotte's Letter
In this letter discover the launch of the Björnö , inspired by Sweden’s Björnö nature reserve and crafted ethically in Italy, alongside celebrations for Linnea Lund’s Paris boutique turning 3 and Stockholm boutique’s 1st anniversary. Excitingly, Linnea Lund is now at Le Bon Marché in Paris, and the beloved Frukost Swedish breakfast ritual is back, inviting you to experience a taste of Sweden in Paris. Stay tuned for more updates and surprises from Charlotte!
Hej !
It is with a light heart and a broad smile that I say "hej" to the month of September! A month eagerly awaited in the fashion world for all its promises and expectations. The first promise is that of a new collection that I imagined and designed during the hot summer months... As the sun burned down and the beaches turned colorful with towels and bikinis, I slowed down and isolated myself to do one of the things I love most in the world... creating a new collection. And that's what you've been discovering in bits and pieces over the past few days on our Instagram account. A collection of which I'm very proud, and of which I'm pleased to reveal the name: BJÖRNÖ!
WHY BJÖRNÖ
Firstly, as a nod to our Björn sweater, the iconic piece in this new collection. Secondly, for the memory that this name offers us, that of the sumptuous location that was the backdrop for our shoot for this new collection. A nature reserve in the heart of which all living things are preserved, and where we can't help but feel at home. A place that resonates with us, of course, and echoes our own values at Linnea Lund: to respect cashmere and ancestral know-how, and to be the author/actor of sustainable fashion. And then there's the joy of taking you with us to discover Sweden and its captivating landscapes which we, at Linnea Lund, love so much.
OUR STORES ARE CELEBRATING !
It's a great reward for us to see more and more of you coming to visit us in our two boutiques in Paris and Stockholm. In fact, while our Parisian address celebrated its 3rd anniversary this year, our shop in the heart of Stockholm's elegant Östermalm district has just blown out its first candle. Another great source of pride for us! So if, by any chance, you're planning a Swedish getaway, I'd like to share with you all my favorite must-visit addresses for an authentic visit to Stockholm. Follow me!
Linnea Lund at Le Bon Marché !
My team and I are proud and honored to join this temple of fashion and luxury, and to be able to welcome you to the second floor of this must-see address for lovers of "Parisian art de vivre".
Frukost is back !
We are back to our old habits and ritual of Frukost, our Swedis breakfast, and we are inviting you to join us once a week for a taste of Swedish culture! Around a table lovingly set and generously garnished with delicacies from my native country, I invite you to meet me and chat. A way for you to travel to Sweden without leaving Paris! We look forward to seeing you!
So much for this first letter, which I hope you've enjoyed. It inaugurates a new resolution, that of speaking out more around here, sharing a few confidences and giving you a sneak preview of the news... So stay tuned, because there are lots of lovely things to come, and I'll be telling you all about them right here in the next few weeks.
Stay Warm!
