Linnea Lund was honored to be featured by the prestigious American magazine WWD for the launch of our upcoming collection in collaboration with Elle Macpherson. Here is a summary of the article.
Supermodel and wellness entrepreneur Elle Macpherson unveils a capsule collection created in close partnership with Linnea Lund, one of her favourite Parisian cashmere houses. At its heart: a camel cashmere bomber jacket, landing in stores on September 1.
A Collaboration Born From a Long-Standing Loyalty
Elle Macpherson practically lives in cashmere, and she's exacting about colour, fit, finishing and quality. So when Linnea Lund, one of her go-to brands, proposed a collaboration, she already knew exactly what she wanted to make: the cashmere bomber that no one else was offering.
Her intention from the outset was to create a piece you couldn't find anywhere else, in keeping with her own personal style. That philosophy runs through the entire capsule.
Her connection to the house goes back a few years. It was Mathilde Favier, a Dior PR director, who pointed Macpherson towards Linnea Lund when she was looking for socks to complete a show outfit. She has been a devoted customer ever since, and a friend of Charlotte Björklund, the brand's founder.
The Bomber, the Capsule's Hero Piece
For the bomber's silhouette, Macpherson drew on a favourite vintage style from the '70s. She was after a "cool, effortless quality," paired with impeccable finishing.
The piece doesn't do things by halves: it holds more than a kilogram of cashmere, with carefully engineered construction and cuffs. The zip-up cashmere bomber works dressed up at night with statement jewellery, or kept casual over a simple T-shirt. It retails for 1,495 euros.
Her preference for Italian-made cashmere is no accident: she values how it stands the test of time without pilling and keeps its shape, where lesser cashmeres lose their form after a few seasons.
The Rest of the Collection
The deliberately compact capsule also includes:
- a reversible cashmere sweatshirt with piping, at 695 euros, perfect for travelling light, since it offers two looks in one piece;
- a triangular cashmere scarf, at 225 euros.
For Macpherson, who divides her time between Florida and frequent travel, the point was to pack a few trusted pieces. The reversible sweatshirt answers that need precisely.
A Convivial Launch on Place de Furstemberg
For the launch event, Charlotte Björklund set up a breakfast table outside her boutique on the picturesque Place de Furstenberg: Swedish cardamom cakes made with eggs from the family farm, mini cinnamon buns, cookies and fruit.
Macpherson mingled with editors and posed in front of the window, which displayed her exact outfit. The founder describes the model as a muse and an inspiration, praising her lively, boho-chic way of reinterpreting clothes.
For her part, Macpherson stresses the project's sincerity: her commitment to supporting small businesses and women-founded brands, and a genuine "love project."
Linnea Lund, a "Conscious Cashmere" House on the Rise
Founded in 2019 by Charlotte Björklund (formerly a collaborator of trend forecaster Li Edelkoort and an independent fashion consultant) Linnea Lund positions itself around so-called "conscious cashmere."
The house now operates two boutiques in Paris, a shop-in-shop at Le Bon Marché, and wholesales to around two dozen retailers, mostly across Europe and Japan. The United States is the brand's next growth priority.
Collaborations with prominent women bring real visibility to the young label. Last year, Linnea Lund worked with model Inès de la Fressange on "the perfect navy crewneck." Another project is lined up later this year with makeup artist Gucci Westman.
Key Takeaway
The Elle Macpherson x Linnea Lund capsule will be available from September 1. It marks the rising profile of a Parisian house betting on durable, high-quality cashmere and carefully chosen collaborations.
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Reporting source: WWD (Miles Socha), June 2026.