Originally from Brussels but now a quintessential Parisian dandy, Adrien Coelho is renowned for making the “naturally textured” look his signature in the worlds of fashion, magazines, and cinema. Now, he has set up shop in the heart of the Palais-Royal gardens. Inside the walls of his “Très confidentiel” salon—a name that suits it perfectly—he shares his philosophy of hair as a source of absolute well-being, the art of being nonchalant with a touch of sophistication, and his love for cashmere, which he wears like a second skin. Discover his story.
The Naturally textured Look: Adrien Coelho’s Signature Style
What do Virginie Efira and Sophie Marceau have in common? The “perfectly textured” look, meticulously styled to appear spontaneous—a secret only Adrien Coelho has mastered. He’s turned this art into his signature across fashion, magazines, and cinema, reserving it for a select circle of well-informed clients. Nestled under the arcades of the Palais-Royal, steps from the Comédie Française and Daniel Buren's iconic striped columns, his salon is hidden behind white curtains, offering no hint of the treasures inside. This discretion reflects the understated elegance of an artist at work in a minimalist space reminiscent of a fashion show’s backstage. Both the man and his salon pique curiosity.
Well-Being at Palais-Royal: The Essence of Haircare
Out of sight, Adrien creates a private one-on-one experience with each client. With Japanese scissors in hand, he only cuts dry hair—a golden rule to respect its natural flow and movement. But before the first snip, there’s an in-depth discovery of the client—their personality, profession, desires, expectations, and overall well-being. Here, aromatherapy merges with phytotherapy in natural, vegan, and holistic treatments designed by Adrien himself. This unique approach combines luxury with craftsmanship, simplicity with the exceptional. Adrien thrives in this duality, embracing paradoxes in his personal style: a relaxed aesthetic tinged with sophistication. Naturally, cashmere is a staple in his wardrobe—a timeless essential he never parts with.
Adrien Coelho in Linnea Lund
If it were up to Adrien, he would wear cashmere all year-round. His love for high-quality garments and alignment with the “quiet luxury” ethos made Linnea Lund’s Ralph sweater—a men’s 100% cashmere piece with a three-button open collar—an irresistible addition to his wardrobe. Simple yet perfectly tailored, it’s a reflection of his refined taste.