Each week, discover members of the Linnea Lund community who share their perspectives on personal style and how they pair our iconic pieces like Julien, Clara, and Berit. It's personal, it's easy, it's through the LL community lens, with love and care. Rossana, our muse in Sweden, embodies this elegance and creativity perfectly.
Portrait
If Rossana Mariano is Swedish, the depth of her brown eyes and the intense color of her hair reveal her Italian roots. Warm and spontaneous, Rossana has a graceful bearing, a confident stride, and a natural elegance that instantly captivates the eye — remnants of her years as a model. An evident presence and humble confidence partly explain the success and longevity of her second career in public relations. As a respected Swedish entrepreneur, Rossana runs her own agency, RMPR, which she founded 20 years ago.
“Sunny, smiling, and daring, Rossana fears nothing,” says Charlotte Björklund, describing Rossana Mariano, her friend and press manager since the creation of Linnea Lund, who immediately took her under her wing with all the kindness in the world. “Rossana provides me with daily support in developing and influencing Linnea Lund in Sweden. Our connection was natural from the start.” What Charlotte appreciates most is the attention and love Rossana brings to everything she does and to everyone she works with, which perfectly embodies the Linnea Lund woman.
Charlotte Linnea Björklund, Founder
In her lovely summer villa, nestled in the Stockholm archipelago - a tranquil paradise of thousands of small, beautiful, and secluded islands - Rossana welcomed us. That day, dressed in our cashmere pieces, she reflected her natural elegance and sophisticated simplicity while speaking about her home and the Linnea Lund pieces she loves, including the Mimmi, Off White.
About Rossana Mariano
Rossana is an incredible person who has helped us grow more and more in Sweden, strengthening our presence, which means a lot to us. (You may have seen our event at Ett Hem for Swedish Fashion Week!)
On the same wavelength as Charlotte when it comes to fashion, style, and Linnea Lund’s development in Sweden, we are so happy to have her by our side.
We met Rossana to talk about her vision of fashion, her style, and how Linnea Lund perfectly complements her wardrobe — always elegant, always stylish, with the best quality, just as she likes it.
How would you describe your style?
Classic with a touch of whimsy, durable quality clothing is essential for me. When I was younger, I was a fashion slave, I loved being the first with the latest trends. I worked as a PR attaché for H&M and traveled extensively in the United States and Asia, which allowed me to buy brands that were not yet available in Sweden. Should I mention that this was well before the advent of online shops and the internet? These days, I prioritize quality and comfort over fleeting trends, but I still love to play with unexpected colors or new shapes.
Rossana Mariano
Your favorite color in the Linnea Lund palette?
I love timeless colors like camel, black, and off-white, as much as I adore warm tones like honey and orange, especially in autumn.
Rossana Mariano
How do you wear Linnea Lund cashmere?
I think you can wear it with anything. I always find a way to style my Linnea Lund cashmere sweaters unexpectedly, over jeans, but also over a dress now that it's getting a bit colder.
Rossana Mariano
What object represents Sweden for you?
I would say the Swedish light. It's typical of Sweden, a bluish light, somewhat melancholic, found nowhere else but in Scandinavia. But light isn't really an object, so I would say the wood anemone (Vitsippa). It's a delicate white spring flower, quite fragile but very beautiful. I think it perfectly represents Sweden.
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