Each week we invite a woman or man from the Linnea Lund community to talk about their relationship to clothes, their wardrobe and how they like to mix and match our signature cashmere pieces. This time, Mathilde Lacombe, co-founder of Aime, a nutricosmetics brand, is the #MyLinneaLund woman of the week!
Mathilde Lacombe is an entrepreneur at heart and a well-inspired beauty aficionado. For her, it all started more than ten years ago. First with her blog, La vie en Blonde, then a quick stint with ELLE magazine, before deciding to embrace the pretty and brilliant Birchbox concept (renamed since Blissim) in which Mathilde Lacombe was already deploying her talent as a scout for sourced and quality cosmetics, with a mission in mind: to make beauty accessible to all. Because for this serial entrepreneur, there is nothing superficial or futile about cosmetics. On the contrary, they are self-confidence boosters. And she is convinced of it: feeling good about yourself goes hand in hand with care rituals to integrate into our daily lives. A new way of rethinking the beauty that this mother of three children managed to impose with Aime, her brand of nutricosmetics launched four years ago with the complicity of a longtime friend.
Together, they have revolutionized the world of food supplements by offering an ultra-complete range of skin and hair care, based on probiotics, which has the gift of making us more beautiful from the outside by taking care of our body. on the inside. Treating the causes of skin problems rather than their effects, or even preventing them when possible, the whole secret of Aime lies in this philosophy that the brand infuses into each of its products. Ingenious, right?! And we love all the more that the range is made in France, from simple ingredients to give our skin all its glow!
And glossy, Mathilde Lacombe is also glossy in her dressing room. Her style is classic, as she says herself, but her wise and chic choices to look elegant while still being very comfortable in her clothes. An imperative for this workin' mom who rarely asks herself, always running after a train for Paris where her offices are, then another for Reims where she has her family life. It is therefore when we jumped off the train that Mathilde invites us to meet at one of her favorite Parisian addresses, the Château Voltaire hotel. That day, she chose to wear our Charlotte turtleneck sweater in its Off-White shade, to tell us about Aime, her love of cashmere and the Linnea Lund pieces she loves so much.
How would you define your style?
It is classic but always with a touch of modernity. And the key for me is comfort.
What is your favorite color from the Linnea Lund palette?
Cream, navy, beige and black.
In your eyes, what objects represent Sweden?
It's the Kanelbullar, that cinnamon donut that I love!
Which room in your dressing room/or your apartment is your favorite?
It's my big black leather handbag in which I like to put everything, my computer and my things. It serves me daily and follows me everywhere.
If I tell you cashmere, what do you think of?
I love the softness of this material and its very sensual side, and the fact of wearing cashmere next to the skin, which is warm without being too heavy.
Mathilde's Instagram accounts: @mathildelacombe and
Aime brand website: https://aime.co/