My Linnea Lund : Jeanette Mix
The Encounter
Significant encounters are rare. The one Charlotte Björklund, founder of Linnea Lund, was about to have with Jeanette Mix would prove crucial, though she didn't know it yet.
At Home in Stockholm
We are in the early 2010s. At that time, Charlotte was working for Li Edelkoort's trend agency Trend Union, and her daily life was punctuated by travels around the world. This led her to Sweden, her homeland, where she reconnected with her culture and warm hospitality.
It was in the calm of the embassy district, where the Ett Hem hotel is located, that she unpacked her bags and felt at home. The Swedish name of the hotel, meaning “At Home,” is quite fitting. This historic residence, with its typically Swedish architecture, offers a comforting cocoon composed of antique objects and iconic pieces of Scandinavian design.
Charlotte now has her routines during her stays in Stockholm, where a second Linnea Lund store opened after the one in Paris. Her attachment to Ett Hem is all the stronger because its owner, Jeanette Mix, was one of the first to believe in Linnea Lund.
First Support, Lasting Bond
Three years ago, Charlotte presented the first prototypes of her Linnea Lund scarf and mittens to Jeanette with nervousness but conviction, and she was extremely touched that this elegant woman followed and supported the adventure of building a sustainable and responsible cashmere brand. Jeanette immediately showed her support by making Ett Hem the first place to sell Linnea Lund pieces.
This initial help from Sweden was a sign for Charlotte, a reconnection to her Swedish culture and a strong symbol that has endured over the years.
Ett Hem x Linnea Lund
Jeanette loves the Linnea Lund blanket, which she offers in “her home,” and her team is adorned with Linnea Lund sweaters and accessories. The story between Jeanette Mix and Linnea Lund continues to evolve. Today, Jeanette, who usually prefers to stay discreet, has agreed to become the Swedish ambassador for Linnea Lund, the perfect muse.
Jeanette warmly welcomes us into her cozy “Ett Hem,” wearing our cardigan Junior, Midnight Blue, to talk about the hotel, her vision of luxury hospitality, and her favorite Linnea Lund pieces.
Plan Your Visit
To discover the place and make a reservation: https://www.etthem.se
Instagram account of Ett Hem: @etthemstockolm