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My Linnea Lund: Iris de la Villardière

My Linnea Lund: Iris de la Villardière

Every week, we invite a woman or a man from the Linnea Lund community to talk about their relationship with clothing, their wardrobe, and how they like to mix and match our iconic cashmere pieces. This time, it is Iris de la Villardière, co-founder of the responsible luxury jewelry brand Viltier, who is the #MyLinneaLund personality of the week!

Jewelry has always been a part of Iris de la Villardière's life; she has always worn, collected, and imagined it... until the day she thought she could try designing it herself. After studying at Penninghen and working at Stone Paris, where she met Thomas, a childhood friend, she took the plunge... with him. They share a common passion for jewelry and the desire to create. Together, they brought their own luxury jewelry brand to life. Since they are two strong links in this beautiful union, it became the signature of Viltier, a name that is a contraction of their two last names: de la Villardière and Montier.

Creating a responsible luxury jewelry brand is an honorable and ambitious challenge. But at Viltier, nothing is superficial about the term "responsible." The gold's origin is as impeccable as its precious value, sourced from artisanal mining organizations with ethical practices. Iris and Thomas source ethically, using recycled or fairmined certified gold, conflict-free diamonds, and exemplary traceability. Iris and her partner insist on controlling every step of production to ensure ethics. Their collections are as dazzling as they are colorful, perfectly crafted to bring the right dose of modernity to their creations. With Viltier, say goodbye to discreet jewelry! The pieces are generous, designed to attract attention and enhance the wearer.

Jewelry that adorns as much as it reassures. Jewelry that gives confidence. And this power, Viltier shares with Linnea Lund and our cashmere sweaters, of which Iris is a fan. She doesn't hide her crush on our Honey shade, as sunny as she is! It's also while wearing our luminous Edward sweater that Iris welcomes us into her Parisian apartment, located a few steps from Place Bourbon, to talk about Viltier and the Linnea Lund pieces she loves so much.

- How would you define your style?
I love having beautiful pieces, beautiful sweaters, beautiful cashmere.

- What is your favorite color in the Linnea Lund palette?
It is the Honey color because it is a very easy yellow to wear.

- In your eyes, what objects represent Sweden?
Cinnamon rolls!

- What is your favorite piece in your wardrobe/apartment?
The Love Handles vase by Anissa Kermiche, which I love, is quite an important piece in the house and sits on my mantelpiece.

Iris's Instagram account: [@irisdelavillardiere](https://www.instagram.com/irisdelavillardiere)

To discover Viltier's collections : @irisdlv

Viltier's Instagram account : @viltier_paris

Viltier website : https://www.viltier.com/

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