Gilles Dreyfus and Charlotte Björklund have known each other since childhood. Even though they had lost touch for years, fate seemed to want to bring them back together. In 2018, as Charlotte inaugurates her first Linnea Lund boutique in Saint-Germain, Place Furstemberg, she spots Gilles, who is familiar with the area where he lives. Immediately, Charlotte recognizes his natural ease, which is expressed that day in a pair of Vans discreetly revealing his ankles, slightly loose beige jeans, and a comfy hooded top. A simple, relaxed, and well-thought-out style that continues to define him today.

Gilles Dreyfus and Charlotte Björklund have known each other since childhood. Even though they had lost touch for years, fate seemed to want to bring them back together. In 2018, as Charlotte inaugurates her first Linnea Lund boutique in Saint-Germain, Place Furstemberg, she spots Gilles, who is familiar with the area where he lives. Immediately, Charlotte recognizes his natural ease, which is expressed that day in a pair of Vans discreetly revealing his ankles, slightly loose beige jeans, and a comfy hooded top. A simple, relaxed, and well-thought-out style that continues to define him today.

At that time, Gilles is also an entrepreneur. After ten years in the finance world, he embarked on a significant project called Jungle in 2015. A well-chosen name for an innovative concept: developing France's first industrial vertical farm. Before investing in this new-generation, soil-less agriculture based on hydroponics, allowing pesticide-free production with significantly less water consumption than conventional agriculture, Gilles carefully studied this virtuous ecosystem by visiting places worldwide where vertical farms had already proven successful. Today, Jungle is a success, producing thousands of flowers for perfumes and cosmetics, as well as aromatic plants for a wide audience.

But Gilles Dreyfus doesn't stop there. His "serial entrepreneur" nature fuels a desire to help other project leaders. So, when Charlotte tells him about her conscientious cashmere brand, Linnea Lund, Gilles the daring sees an opportunity to offer his support and expertise in a field far from what he knows. For a few years now, he has been alongside Charlotte, imparting his entrepreneurial vision and guiding Linnea Lund's development. For her, Gilles is a kind of mentor who has gradually become a "big brother," helping her understand certain realities of entrepreneurship, including the loneliness it entails, the numerous ups and downs, and the importance of surrounding oneself with the right people to overcome challenges. "Sharing is caring, together stronger," as Charlotte likes to summarize: "The strength of entrepreneurship is also the connections we make when starting a project. Today, people like Gilles are crucial in my life. That's what adds to the beauty of Linnea Lund. It's not just a cashmere brand; it's a whole universe that has opened up to me."

As you can understand, Gilles is a key person in Charlotte's circle. If you're familiar with Linnea Lund's wardrobe, you've likely guessed that Charlotte drew inspiration from Gilles's needs to design our eponymous hooded scarf: "Gilles travels a lot, and he's always cold, so I thought of this scarf accessorized with a hood, a detail he loves."

So, here's a meeting with Gilles Dreyfus in a somewhat special tête-à-tête with Charlotte. An opportunity for us to reveal a bit more about the behind-the-scenes of Linnea Lund and the challenges that come with the entrepreneurial adventure.

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