On September 25, 2026, Sophie Gachet published a profile of Linnea Lund in the Art de vivre section of Le Journal du Dimanche. She describes the house as "the cashmere known to every stylish Parisian woman." It's a lovely recognition, and one we wanted to share with you.
What the article covers
The profile tells our story: a house founded in Paris by Franco-Swedish designer Charlotte Björklund, blending a Scandinavian spirit with production made entirely in Italy. It highlights our commitment to traceable cashmere, made in small batches or to order, and offered in a wide range of colors.
A family workshop in the Marche region
The journalist puts the spotlight on Marco and his mother Linda, who craft our pieces in their family workshop, right down to the hand-finished details.
The capsule with Elle Macpherson
The article also mentions the collection Charlotte created with Elle Macpherson, a longtime client of the house. Some pieces are still available !
Frukost on rue de Furstemberg
Finally, Le JDD writes about our Swedish breakfasts, held at our boutique at 7 rue de Furstemberg.
Read more: Read the full article on lejdd.fr (subscribers only, in French)