Our capsule collection with Elle Macpherson has been featured in the press, notably in the pages of the prestigious American magazine WWD, as well as Madame Figaro and Marie Claire in France. Here, we share a few excerpts to tell you the story behind this collaboration with Elle Macpherson and the key steps in its creation.
A Collaboration Born from Long-Standing Loyalty
As WWD writes, Elle Macpherson practically lives in cashmere clothes. Over time, she has learned to recognize true cashmere and refine her tastes and standards when it comes to colors, cuts, quality, and finishes.
Among her favorite brands in Paris is Linnea Lund.
We first met Elle Macpherson a few years ago, when Mathilde Favier, PR Director at Dior, was looking for a pair of cashmere socks to complete Elle's look as a guest at a Dior fashion show.
And so, from a love at first sight for a simple pair of socks, the story began between Elle Macpherson and Charlotte Björklund, founder of Linnea Lund.
So, when we invited her to design her dream cashmere piece with us, she loved the idea!
In fact, she already had a clear vision: to create a 70s-inspired cashmere bomber jacket, the kind no one had imagined yet.
The bomber: the star piece of the capsule collection
For the knit bomber silhouette, Elle Macpherson was aiming for an "effortlessly cool" look. She drew inspiration from a vintage 1970s jacket she adores.
The jacket doesn't do things by halves: it contains over a kilogram of cashmere, with carefully crafted construction and refined cuffs.
This zipped cashmere bomber can be worn with jewelry for an elegant evening look or paired with a simple T-shirt for a laid-back vibe.
The other two pieces in this exclusive, ultra-limited collection
The deliberately compact capsule also includes:
- a reversible cashmere sweatshirt with contrasting trim. A "two-in-one" staple ideal for light travel, offering two looks in a single garment.
- a triangular cashmere scarf, to wear around the neck or over the head, completing the look.
A Wonderful Launch with Elle Macpherson at Place Furstemberg
Keeping with Linnea Lund tradition, Charlotte Björklund set a lovely breakfast table outside her charming boutique on Place Furstemberg. It was an invitation to sit, chat, and enjoy homemade Swedish treats made using French-Swedish Charlotte’s secret recipes.
Charlotte and Elle Macpherson looked back on their collaboration.
While the founder of Linnea Lund described the model as a muse and praised her vibrant, boho-chic way of reinterpreting clothing, Elle Macpherson emphasized the authentic nature of the collaboration, calling it a "love project," and highlighted her commitment to supporting female-founded brands.
Linnea Lund: The Rising "Conscious Cashmere" Brand
Founded in 2019 by Charlotte Björklund (a former collaborator of trend forecaster Li Edelkoort and freelance fashion consultant), Linnea Lund focuses on premium quality cashmere, made entirely in Italy, with a conscientious, responsible, and transparent artisanal process.
Today, the brand has two boutiques in Paris, a corner at Le Bon Marché, and distributes its pieces wholesale across around twenty retail locations, primarily in Europe and Japan. The United States is the next growth priority.
Linnea Lund also stands out through its collaborations with influential women in fashion and lifestyle.
Last year, Linnea Lund collaborated with Inès de la Fressange on "the perfect navy crewneck."
Another project is planned for later this year with makeup artist Gucci Westman.
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