Björn, the Irish cashmere sweater by Linnea Lund: The timeless piece spotted by Tendance de Mode

Linnea Lund featured by Tendance de Mode

We were delighted to see Linnea Lund mentioned in the article “3 timeless and iconic sweaters: the keys to making them your own” published by Tendance de Mode.
Being recognized for our vision of the timeless cashmere sweater is truly an honor, and a wonderful reminder that simplicity, quality, and sincerity always end up speaking for themselves.

The author also took the time to explain why our cashmere sweater deserves its price and its place among exceptional pieces.

A precious mention, because it highlights what we’ve been defending since day one: a sincere, durable and responsible approach to fashion, where quality justifies everything.

A timeless sweater: dense, soft, and ready for anything

The journalist describes our sweater as “a little denser, without unnecessary patterns, incredibly soft thanks to the cashmere, and able to bring character to any pair of jeans or refined skirt.”
That’s exactly what we aim to create: a simple, strong, honest garment that elevates any outfit without trying too hard.

Our sweaters are knitted in Italy from 100% natural cashmere, combining structure and suppleness, so they drape elegantly while keeping that absolute softness only a noble fiber can offer.

Timelessness, revisited: elegance, comfort and conscience

Being described as “timeless” is no coincidence. It comes from a balance between aesthetics and durability.
The article in Tendance de Mode highlights something essential: our prices don’t come out of nowhere. Yes, a Linnea Lund sweater costs more than a fast-fashion basic, but it costs what it should.
Every euro reflects a reality:

• a rare, traceable raw material, taken from the undercoat of Mongolian goats, collected through gentle combing(not shaving), with no mistreatment;

• a 4-ply “Stockholm” cashmere, dense, warm and durable, while most sweaters on the market use only two;

• artisanal Italian knitting, requiring hours of work, assembly and quality control;

• an ethical, certified process, with audits, traceability and respect for every step of the chain.

Each Linnea Lund sweater is made to last, in your wardrobe and in your story.

The timeless piece as a long-term investment

Our sweaters are designed to last and to grow more beautiful over time.
Cashmere of this quality doesn’t wear out: it patinates, it becomes denser, and even softer wash after wash.
It’s a piece you keep for years, one that transcends seasons and trends.

As Tendance de Mode puts it:

“High-quality cashmere sweaters age incredibly well. The more you wash them, the better they look.”

At Linnea Lund, we believe fashion shouldn’t be fleeting.
A well-designed garment goes through years, moods and seasons with ease.
That belief guides everything we create: pieces that are fair, honest and built to last.

Discover the Linnea Lund timeless pieces

If you’re looking for a sweater that never goes out of style, follows you everywhere, and carries a real story, explore our cashmere collection:

Discover the Björn sweater
Read the full article on Tendance de Mode