Edition 2
Charlotte's Letter
In this letter, discover heartfelt gratitude for your support, the story behind our newly launched 'La Chemise', and an exciting upcoming collaboration with a Swedish entrepreneur who shares Linnea Lund’s ethical values. You’ll also hear about our New York Pop-Up in Manhattan’s Nolita district, and the return of our beloved Swedish breakfast, featuring sweet treats and warm gatherings.
La Chemise
I've often imagined our shirt for women... A simple, slim-fitting cut with a collar large enough to protrude elegantly over a chunky cable-knit sweater. A made in France piece, made from cotton that's obviously 100% traceable, and obviously 100% Italian. And, as always, my obsession expresses itself in the attention to detail... This time, the seams, folded down, become almost invisible!
Blue, white or both?It's up to you to choose the color and take hold of this entirely "handmade" piece, which I hope you'll enjoy wearing as much as I do.
New Collaboration on the way...
I can't wait to tell you more about the next collab we're working on. And while I'm still keeping the name of my guest a secret, I can already give you a few hints... She's a Swedish entrepreneur I admire, who launched her own brand the same year as Linnea Lund. As well as being talented, she's very close to our ethical, green and empowering values! An incredible woman, believe me! This collab, like our previous ones, is a wonderful excuse for us to mix genres and universes, and to let other designers express themselves through Linnea Lund's codes. It's a rich source of inspiration for us, because this marriage always results in such beautiful things.
American Dream !
After Saint-Tropez this summer and Brussels in September, Linnea Lund is about to cross the Atlantic Ocean to relive her American Dream! I still can't believe it, but just like last year, we'll soon have our Pop-Up in Manhattan's Nolita district. For one month, from November 13 to December 23, Linnea Lund will be on New York time! A Save the Date will be sent to you soon ;)
Swedish Frukost
Our Swedish breakfast is becoming more and more popular, and we're as eager and happy as ever to decorate our table for you, before garnishing it with sweet Swedish treats. Who'll be joining us this time?
That's it for this new letter, which I hope you've enjoyed. I'm really getting the hang of it, and I love being able to give you a sneak preview... So stay tuned for the pretty things that are coming up. I'll tell you all about them right here in the next few weeks.
Stay warm!
