Each week, we invite a member of the Linnea Lund community to share their perspective on fashion. Together, we talk about their relationship with clothes, their wardrobe and how they like to mix and match our iconic cashmere pieces. And, of course, it's exciting and full of delicacy and love.

This time, Melanie Huynh, founder of the holistic cosmetic brand Holidermie, is the #MyLinneaLund woman of the week!

"In & out" perfectly sums up the thinking of the elegant Mélanie Huynh, stylist and fashion consultant, who became a pioneer of holistic beauty inspired by yoga.  For this leading cosmetics papess, beauty and skin health are one and the same. Both are linked and depend as much on the beauty rituals brought to the body as on the diet chosen to nourish and cherish it. A global approach that she concentrates in her brand Holidermie, launched in 2016 to beautify the skin of women from the inside and outside. Thus, in addition to the ultra-clean and effective yet minimalist cosmetic treatments, she combines dietary supplements and the practice of self-massages with relaxing and lifting powers, which are similar to facial yoga. A beauty and well-being triptych signed Holidermie that we immediately want to adopt at Linnea Lund. What about you? 

Melanie never leaves our comfortable Maud top, which she chooses to wear for moments of connection with herself, during her yoga sessions and meditation periods. And to achieve perfect balance and harmony, she has set her heart on our powder rose, so dear to her heart, since it reminds her of the chromatic palette of her brand. 

In the Marais district, on a sunny morning in May, Melanie welcomes us in her holistic cocoon where good energies circulate, to tell us about herself through her wardrobe and the Linnea Lund pieces she loves.

How would you define your style?

Parisian casual chic.

What is your favorite color from the Linnea Lund palette?

Powder pink, I love the pale pink palette.

How do you wear Linnea Lund cashmere?

I like to wear it in the morning when I get up and practice meditation. I love the comfort of cashmere and your cuts.

What objects represent Sweden to you?

I really like Scandinavian design in general, and the furniture of Swedish designers very minimalist.