With fashion no longer being driven by 4 seasons and having evolved into a trend driven phenomenon, consumers have learned to constantly want something new and fast. Fast fashion prioritizes selling and keeping up with trends instead of craftsmanship and artistry. Due to fast fashion and the mass production processes, clothes are now produced cheaply at a large rate causing overproduction and waste. Not only that but 70% of clothes end up being incinerated or in landfills. This is why we at Linnea Lund are taking a different approach at sustainability and consciously made cashmere by pioneering made-on-demand manufacturing.
Can made-on-demand manufacturing solve fashion’s waste problem?
In the made-on-demand method, each and every product is made to order, leading to no wasted stock or excess materials left over. This manufacturing model also decreased amounts of water and wasted energy that are present in mass manufacturing methods, holding potential environmental benefits. This means the made-on-demand model solves two huge problems: unsold inventory and natural resources waste.
What are some other benefits of the made-on-demand business model?
Another important benefit is the higher quality, as it’s not only the item itself but the craftsmanship that one would be investing in too.
The experience of having a piece made especially for you is also undeniably special. It adds a personal value to the garments one buys while transforming the purchase into a more human interaction.
It is also evident that any high quality garment made-to-order is likely to stay in your wardrobe for you to enjoy forever.