My Linnea Lund : Elsa Wolinski

My Linnea Lund : Elsa Wolinski

By Charlie Tiani

My Linnea Lund : Elsa Wolinski

Each week, we invite a member of the Linnea Lund community to share their perspective on fashion. Together, we talk about their relationship to clothes, their wardrobe and how they like to mix and match our iconic cashmere pieces. And, of course, it's exciting and full of delicacy and love. 


This time, it's Elsa Wolinski, journalist and founder of the committed and supportive ready-to-wear brand, Sisterhood by Wolinski, who is the #MyLinneaLund woman! 


With her generous fringe and XXL smile, Elsa is a passionate and tender woman. Everything she undertakes, she does to a thousand percent. Genuine, spontaneous and sincere, Elsa is one of those sunny and full of life girls that we want to have for best friends. You just have to visit her Instagram account, which she composes according to her moods as she would in a diary, to perceive her luminous personality and her tireless commitment to the cause of women. She is like that, Elsa: whole, sensitive and especially made of strong convictions. No subject is taboo as long as it speaks to her and concerns and includes women. And she cherishes and supports women, especially through her solidarity brand of ready-to-wear clothing, Sisterhood by Wolinski. Colorful pieces with messages of sisterhood, a part of the sales of which is donated to the association Coeur de Guerrières which helps women victims of domestic violence. Yes, this brand is pure Elsa!


As you can see, Elsa is a committed woman with a boundless curiosity. Journalist for the TV show Bel et Bien, she always delights us with inspired outfits. She loves beautiful materials and clothes that carry a tender part of childhood and a strong feminine imprint. Of course, she fell for some of our iconic pieces, like our 100% cashmere sleeveless Caroline poncho, which is loose, minimalist and super comfortable.


In her apartment located a few steps away from the Place de la République, Elsa welcomes us in the middle of the memories of Maryse and Georges, her beloved parents, but also of the objects, drawings and photographs that populate her life, to tell us about herself through her wardrobe and the Linnea Lund pieces she loves.



How would you define your style?

Bohemian, chic, a pagole (a mix between a Parisian and a cagole).

What is your favorite color from the Linnea Lund palette?

Grace green and cobalt blue.

How do you wear Linnea Lund cashmere?

Never next to the skin, always over a tee for a glamorous touch. It replaces the diamond I don't have in my hand.

What objects do you think represent Sweden?

The best thrillers in the world and meatballs with jam.

elsa wolinski my linnea lund

elsa wolinski my linnea lund

elsa wolinski my linnea lund

elsa wolinski my linnea lund