My Linnea Lund : Charlotte Björklund

My Linnea Lund : Charlotte Björklund

By Charlie Tiani

My Linnea Lund : Charlotte Björklund

Each week, we invite a member of the Linnea Lund community to share their perspective on fashion. Together, we talk about their relationship to clothes, their wardrobe and how they like to mix and match our iconic cashmere pieces. And, of course, it's exciting and full of delicacy and love.

This time, it's our very own Charlotte, founder of Linnea Lund, who is the #MyLinneaLund woman of the week!


"This girl is solar." That's what everyone agrees on, when they meet Charlotte for the first time. And this light that emanates from her is not simply the reflection of her tenderly shimmering blond hair. It is also and above all born from her crazy energy, her constant joie de vivre, her fighting temperament and her thirst for sharing. Speaking of sharing, it's no coincidence that the kitchen is her favorite place to live. A place of delicacies and the perfect pretext to set up a pretty table and to meet to remake the world and toast in good company, a glass of red wine in hand!

It is her Frenchy side that marries perfectly with her unfailing optimism and her warm authenticity that comes from her Swedish origins, and which is felt in her brand. Linnea Lund is now inseparable from Charlotte, as both correspond and respond to each other. There is the love of beautiful materials, including cashmere and silk, and the concern to create sustainable, responsible fashion that respects ancestral and family know-how. Because family is also a big part of Charlotte's life. In fact, when she is not in Paris, she goes to Normandy to recharge her batteries with her mother for horseback riding, in the company of Stella, her beloved dog, who follows her everywhere, even in her dressing room, which she is quick to open to us...

Her style is like her wardrobe: controlled and colorful. There are many shirts, often in cotton, that she likes to wear with our cashmere sweater Mimi or our short cardigan Anette. As for skirts, she collects them in silk and always pairs them with our iconic Julien top. Her favorite of the moment: our Forest green!

But it's in its vitamin orange version that she welcomes us at home, a few steps from the Hôtel des Invalides, to tell us about her wardrobe and the Linnea Lund pieces she loves.

- How would you define your style?
My style is feminine, elegant, Swedish and timeless.

- What is your favorite color from the Linnea Lund palette?
I love all the colors in Linnea Lund. But I'm currently partial to our vitamin orange and denim blue.

- How do you wear Linnea Lund cashmere?
I wear it all year round, layered or next to the skin. This reflects my ambition with Linnea Lund: to show that there is no one season to wear cashmere but that it's all about color and thickness.

- What objects do you think represent Sweden?
Gustafsberg cups.

- What is your favorite room in your dressing room or apartment?
My kitchen and my balcony. They are my decompression chambers.

- What item of clothing in your closet would you keep if you could only keep one?
My plaid, Casa.

- If I say cashmere, what do you think of?
Linnea Lund of course!

charlotte bjorklund linnea lund

charlotte bjorklund linnea lund

charlotte bjorklund linnea lund

charlotte bjorklund linnea lund